Company Resources and Capabilities of Abercrombie and Fitch Case Study

family Resources and Capabilities of Abercrombie and Fitch - Case Study idealIn the following intangible assets i.e. human assets and brand and image assets of company are described.Human assetsAbercrombie and Fitch as a big retailer of clothing recruit the young boys from colleges, as they look like the catalogue models. American look is used to judge the personality of a new candidate. Shoppers prefer to buy the products from stores where mental faculty looks as they act in the advertisements. In some respects hiring a good looking person is not illegal but discrimination is found in regards of sex, age and ethnicity. People having retail get word complain as they are not hired instead of that young good looking lot having no retail experience are recruited (Barlow and Stewart, 2006). Brands and imageCompany focuses on the customers demands and continues moving along the customers value chains. Company targets the younker people aged between 14 and 22 years old to sell the sports and other products. some important brands of company include as Abercrombie & Fitch, Ruhel No 924, Hollister Co., Gilly Hicks and Abercrombie. All of these brands are produced ensuring the focus and engagement of customers. Company operates at different segments and caters to potential and existing customers at different stages.This part is focused to see the dispersal capabilities and strategic flexibility as capability resources of the company. Distribution capabilities of company to fulfill the orders of its customers as well as other companies are an enhanced feature.